Working freelance for Carina and Energy NewsData, as well as part of the marketing team at LMN Architects.
Carina is a web app that matches seniors with in-home care providers. I implemented a custom tracking system with Google Analytics and Google Tag Manager and provided a detailed analysis of user flow dynamics. Continuing work includes building an acquisition funnel for nationwide expansion that integrates Analytics data with Google Ads.
Energy NewsData is a publisher of news and information for the West Coast energy industry. Met monthly with the managing editor and IT director for over a year to articulate the company’s vision for a digital transformation, summarized in a 48-page report. Deliverables included: reader survey analysis; Google Analytics analysis; SWOT analysis; competitive analysis of 6 firms; user interview and persona development; review of Content Management Systems; site mockups designed in Adobe XD and rebuilt in WordPress with HTML/CSS; custom WordPress/InDesign integration script; and custom WordPress admin dashboard.
Web/mobile version of flagship product, previously published as a weekly PDF newsletter. The design maintains many familiar elements from the PDF, while adding mobile access and search features.
Custom WordPress dashboard streamlines the publishing of weekly “editions” simultaneously in web and PDF versions, with automated import/export of data between WordPress and Adobe InDesign using XML.
Energy NewsData publishes weekly and monthly news and data reports for the West Coast energy industry. The redesigned marketing site provides preview access to selected articles for 6 individual publications, with encouragements to become a subscriber.
Worked with business students and an educational psychologist to develop surveys and interview questions leading to quantifiable conclusions about the impact of spatial design on learning outcomes. Focused on how different spaces support informal interaction and/or peer-to-peer teamwork; differences in usage patterns by undergrad vs MBA students; and bonding vs. bridging dynamics as a measure of the “social performance” of the building.
Used timekeeping data from Deltek Vision database to construct Gephi map of LMN Architects employees who have worked on a project together. Illustrates core firm value of open collaboration and not dividing people into silos. Red dots represent the firm partners who are embedded in day to day project work.