Strategy


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Energy NewsData

Digital strategy and implementation planning for specialist news organization serving the West Coast energy industry. Providing user research, expertise with implementing WordPress and other content management systems, copywriting, social media planning, site design mockups. 

Fall 2017


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king county executive office "Best Run Government" website

Performed strategic communications study for increasing usefulness and visibility of website targeting 14,000 employees and 2 million county residents. Worked with Deputy Communications Director for Dow Constantine's office and members of the Continuous Improvement Team. Provided content audit, user journey and personas, traffic analytics profile, and content strategy. Designed summary report and slideshow. 

Spring 2017

 


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Seattle affordable housing communications plan

Developed treatment for web video series championing affordable housing issues in Seattle, working with urban planner Cary Moon. Directed, shot, and edited pilot episode interviewing affordable housing developer Sharon Lee and exploring tiny home villages for the the homeless, screened at Northwest Film Forum. 

Summer – Fall 2016


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LMN Architects

Managed successful 3-year campaign for the AIA National Honor Award as Communications Manager for 150-person architecture firm with $37M in annual revenues. Performed extensive strategic branding analysis, image curation, infographic development,  copywriting, and web design. 

2014 – 2016